Category Archives: Marketing

All about marketing

What Is Location-Based Advertising (LBA) and How Can You Use It?

Location-Based Advertising

“While I’m here…”  How many times have you found yourself buying something because you’re in the area and you figure you may as well save yourself a trip?  Location-based advertising (LBA) is exactly that; it’s the “while I”m here” of marketing.  Not only is LBA an incredibly exciting concept, but it’s one of the fastest-growing […]